With so many businesses vying for consumer attention, it can be challenging to stand out from the crowd and capture potential customers. While traditional lead generation tactics such as social media marketing and email campaigns are still effective, they are also oversaturated. That’s why businesses must explore overlooked lead generation tactics to help them succeed.

In this article, we will delve into five underutilized lead generation tactics that can help businesses grow and thrive. By incorporating these tactics into their marketing strategies, companies can generate more qualified leads, increase conversion rates, and drive revenue growth.

1. Host Webinars 

Webinars are an effective way to generate leads. They provide businesses with an opportunity to showcase their expertise, build their brand, and interact with potential customers. By creating a webinar that addresses a specific problem or offers a solution, businesses can attract a targeted audience interested in their services or products. Additionally, webinars can be recorded and used as a lead magnet, providing businesses with a valuable asset that can be used to attract leads long after the live event.

2. Collaborate with Influencers 

Collaborating with influencers can help businesses tap into a new audience already interested in their niche. Influencers have a loyal following and can help businesses gain credibility and trust with their audience. By partnering with an influencer, they can expand their reach, generate leads, and increase their brand awareness.

3. Create Interactive Content 

Interactive content, such as quizzes, surveys, and games, can help businesses engage their audience and generate leads. Interactive content is more likely to be shared on social media, increasing its reach and visibility. Additionally, interactive content can provide businesses with valuable insights into their audience’s preferences and interests, which can be used to create targeted marketing campaigns.

4. Offer Free Trials 

Offering free trials or demos is an effective way to generate leads and convert them into paying customers. Free trials allow potential customers to experience a business’s product or service without risk, increasing their likelihood of converting. Additionally, companies can use the data collected during the trial period to create personalized marketing campaigns tailored to the customer’s needs and preferences.

5. Attend Industry Events 

Attending industry events is a great way to network with potential customers and generate leads. By attending events relevant to their niche, businesses can meet potential customers who are already interested in their services or products. Also, attending events allows businesses to stay up-to-date with the latest trends and developments in their industry, which can be used to create targeted marketing campaigns.


Lead generation is a crucial aspect of any business’s growth and success. However, relying solely on traditional methods may not always yield the desired results. By diversifying your lead generation strategies and trying these underutilized tactics, you can set your business up for long-term success and stand out in a crowded market. 

So, if you’re looking to take your growth to the next level, contact Build Marketing. Our foolproof lead generation process can help your business thrive. Call us today for a custom digital marketing strategy and get the most leads within 90 days!

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