Search Engine Optimisation (SEO) is a constantly evolving field, with new trends and best practices emerging every year. However, several SEO myths persist and can be detrimental to your website’s search rankings. In this article, we will discuss some common SEO myths to leave behind in 2023.

Myth #1: Keyword Density is Everything

One of the most persistent SEO myths is that keyword density is the most important factor in ranking your website. While keywords are essential to SEO, keyword stuffing or overusing keywords can hurt your search rankings.

Search engines are looking for high-quality, relevant content that provides value to users. Instead of focusing on keyword density, create high-quality content that naturally incorporates your keywords.

Myth #2: Backlinks are All That Matters

Backlinks are essential to SEO; they help establish your website’s authority and credibility. However, the quality of your backlinks is more important than the quantity.

Low-quality or spammy backlinks can actually hurt your search rankings. Instead, build high-quality backlinks from reputable sources relevant to your industry or niche.

Myth #3: Social Media Has No Impact on SEO

Many believe social media does not impact SEO, but this is untrue. While social media signals are not a direct ranking factor, they can indirectly impact your search rankings.

Social media can drive traffic to your website, increase brand awareness, and build backlinks. Social media profiles can also appear in search results, providing users with additional information about your brand.

Myth #4: Meta Descriptions Have No Impact on SEO

Meta descriptions are brief summaries below the title tag in search results. While meta descriptions are not a direct ranking factor, they can impact click-through rates and search rankings.

A well-crafted meta description can entice users to click on your link, increasing traffic to your website. Additionally, a clear and concise meta description can help search engines understand the content of your page, improving your search rankings.

Myth #5: Paid Search is the Only Way to Rank on Page One

While paid search can be an effective way to get your website on page one of search results, it is not the only way. Organic search rankings can also appear on page one and are often more trusted by users than paid search results.

To improve your organic search rankings, focus on creating high-quality, relevant content that incorporates your keywords naturally. Additionally, build backlinks from reputable sources and ensure your website is mobile-friendly and easy to navigate.

Myth #6: SEO is a One-Time Effort

Finally, one of the most persistent SEO myths is that it is a one-time effort. However, SEO is an ongoing process that requires regular attention and maintenance.

Search engines are constantly updating their algorithms and best practices, so staying up-to-date with the latest trends and best practices is important. Additionally, regular website maintenance, including updating content and fixing broken links, can help to improve your search rankings over time.


In conclusion, several SEO myths persist and can be detrimental to your website’s search rankings. Leave behind the idea that keyword density is everything, backlinks are all that matters, social media has no impact on SEO, meta descriptions have no impact on SEO, paid search is the only way to rank on page one, and that SEO is a one-time effort. By focusing on high-quality content, building high-quality backlinks, and staying up-to-date with the latest trends and best practices, you can improve your search rankings and drive traffic to your website.

Build Marketing is one of the best SEO companies in South Africa. We specialise in digital marketing so you can focus on running your business. Get in touch with us.

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