Search Engine Optimization (SEO) is a crucial aspect of digital marketing. It is the process of improving the visibility and ranking of a website on search engine result pages. A higher ranking means more traffic, which translates to more leads and sales. However, SEO is not a one-off task; it requires a continuous effort to maintain and improve the ranking. That’s where an SEO company comes in. They specialize in optimizing websites to rank higher on search engines. However, not all SEO companies are created equal. Hiring the right company can be rather tricky. Before working with anyone, it’s vital to know whether they are right for your business or not. To help you out, here are five questions you need to ask.

1. Can You Provide References or Case Studies?

One of the most important things to consider when hiring an SEO company is their track record. You need to know if they have successfully helped other businesses improve their ranking and visibility. A reputable SEO company should be able to provide you with references or case studies of their previous clients. These references will give you an idea of the company’s level of expertise, experience, and success rate.

When reviewing the references or case studies, look for evidence that the SEO company was able to increase website traffic, improve search engine rankings, and generate leads. Also, check the type of businesses they have worked with. If they have experience working with businesses in your industry, it’s a good sign that they understand your niche and target audience.

2. What’s Your Approach to SEO?

SEO is not a one-size-fits-all approach. Every business has unique challenges and goals, and the approach to SEO should be tailored to address those specific challenges and goals. Therefore, you need to know what approach the SEO company will take to optimize your website.

A good SEO company should start by conducting an audit of your website to identify areas that need improvement. They should analyze your website’s technical structure, content, and backlink profile. Based on the audit, they should develop a customized SEO strategy that addresses your specific needs and goals.

3. What Metrics Do You Track, and How Do You Measure Success?

SEO is a data-driven process, and the success of an SEO campaign should be measured using specific metrics. Therefore, you need to know what metrics the SEO company will track and how they will measure success. Some of the metrics to look out for include website traffic, search engine rankings, click-through rates, and conversions.

4. What’s Your Link Building Strategy?

Link building is an essential aspect of SEO. It involves acquiring backlinks from other websites to improve your website’s authority and ranking. However, not all backlinks are created equal. Some backlinks can harm your website’s ranking if they come from spammy or low-quality websites.

Therefore, you need to know what link building strategy the SEO company will use. A reputable SEO company should focus on acquiring high-quality backlinks from authoritative websites in your industry. They should also use ethical and white-hat link building techniques that comply with search engine guidelines.

5. What’s Your Communication Process?

Communication is key when working with an SEO company. You need to know how often they will communicate with you, what channels they will use, and who your point of contact will be. A  reliable SEO company should provide regular updates on the progress of the campaign and be responsive to your questions and concerns.

Also, ask about their reporting process. How often will they provide reports, and what will be included in the reports? You need to know what to expect so that you can track the progress of the campaign and make informed decisions.


Before hiring an SEO company, you need to ask the right questions to ensure that they have the expertise, experience, and approach to deliver results. By asking these five questions, you can find an SEO company that is the right fit for your business.

Build Marketing is one of the best SEO companies in South Africa. We are a digital marketing agency that specializes in creating digital marketing strategies for small, medium and large companies. Our approach is to create digital assets that will attract, convert and deliver your ideal client on autopilot. For more information on what we can do for you, reach out to us today!

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